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Your answers become the brief for researching your market, so the more specific you are, the better your ads will be. If you have real customer words (reviews, comments, DMs), paste them in.

Founding price for the first 10 brands

Part 1: Your brand

Brand name

Website link

Your name

Hero product: the one product you want ads for first (link or name)

Monthly Meta ad spend

Which tier are you interested in?

Markets and languages you sell in

Part 2: Your customers

2-3 competitors, names or websitesInclude the one you lose the most sales to.

Target audience ageTick the main ones.

Describe your primary avatarsFor 1-3 types of customer: who they are, what's happening in their life when they buy, and what they tried before your product.

What problem does your product solve, in your customers' words?If it's more of a want than a problem, like a gift, a style or a treat, describe that instead.

What stops people from buying?Complaints, comments and feedback from people who looked at your site and didn't buy. Paste their exact words where you can.

Words, phrases or claims to avoid in your marketingBanned words, claims that Meta or your legal team has rejected, and anything that feels off-brand.

Every application is reviewed by hand.